Donna founded Meaningful Measurement in 1990 and built a consortium of 80 associates who are experts in a variety of fields. She manages projects large and small. She is unusually adept at creating and guiding teams of highly skilled professionals who accomplish complex tasks, produce cutting-edge research and make real-world recommendations for action.

Donna holds a Baccalaureate degree in Speech Communication and a Master of Arts in Persuasion and Organizational Communication from Purdue University in West Lafayette, Indiana. Her Doctorate in Measurement Evaluation Statistical Analysis (MESA) is from the University of Chicago. She researches, publishes, and presents widely on a variety of subjects.

Donna teaches communication and statistics classes at the University of Chicago for the Graham School of General Studies. She created, and Meaningful Measurement produces, the Executive Communication track of the Leadership Institute for the University of Chicago Executive MBA program.

For five years Donna was Psychometrician and Director of Research & Psychometric Services for the American Society for Clinical Pathology (ASCP). She was responsible for 24 computer-adaptive examinations for certification and 5 qualifications in Laboratory Science for the ASCP Board of Registry; managing staff, 14 committees and over 125 volunteers. She developed 7 new credentials; initiated the BOR Recalibration Project; devised methods for refining item bank calibrations for computer adaptive tests; transitioned the computer examinations to a new vendor; created and implemented a multi-method design for 5 Practice Analyses for laboratory professionals; converted written study guides to computer; conducted on-going workforce studies; created and implemented strategic plans; created and managed departmental budget; and engaged in scholarly research.

Donna taught and was Director of the Communication Studies department at Roosevelt University in Chicago where she created many new course offerings, collaborated with faculty, and maintained class size averages of 37% above the university norm.

Seven years in advertising and marketing (Mead Corporation, Majers Marketing, Metromedia) gave Donna a firm grounding in the practical application of theory. Informed decisions based on proper research produce successful action plans. The combination of expertise she has developed over the years allows Donna to effectively communicate difficult concepts to those who need to use the information and to guide them in their decisions and strategic planning.

Donna is active in a number of professional associations and was awarded certification as CAE (Certified Association Executive). She is the creator and editor for three years of Popular Measurement, journal of the Institute for Objective Measurement. She is currently on the Board of Directors of the Institute for Objective Measurement, and is an Officer of the Communication Assessment Commission for the National Communication Association.

For More Information Visit Donna's Meaningful Measurement Website